For Immediate Release


Holiday River Expeditions Sees Value in Partnerships –

Chosen by NewCo for Series of Business Leadership

Boot Camps While Running the Colorado River

 SALT LAKE CITY, UT, Feb 13, 2014 – When you are a recognized leader in orchestrating life-changing rafting adventures in the West, good things are bound to come your way. So is the case for Holiday River Expeditions who has been chosen by the innovative business leadership training firm NewCo to operate a series of river trips/executive boot camps on the Colorado River this year.

Such strategic partnerships are nothing new to Holiday River Expeditions who, over their nearly five decades of existence, have operated niche trips for everyone from boy scouts and church groups to universities, corporations, and nonprofits.

“Our extensive experience outfitting trips matches up well with helping an organization such as NewCo bring a program into the backcountry with ease,” explains Karen Johnson, Holiday River Expeditions spokesperson. “Our seasoned guides have the ability to support and mold to the needs of the group. They can fade into the background or rise to the occasion when required. Holiday also has great flexibility with a variety of rivers, length of trips, large number of permits, and customizable options so that we can adjust as needed to accommodate NewCo’s needs.”

NewCo works with business leaders, owners, and entrepreneurs who recognize that the way they do business isn’t working as well as it used to. These are people who believe there is more to a successful business than profit, are motivated to learn new ways for dealing with the chaos of today’s workplaces, and want to develop the habits needed to implement their visions and make sustainable changes in their organizations.

NewCo’s “Leadership for the Long Term” program is a six month long, experientially based course for business leaders looking to shift the paradigm. “The curriculum is highlighted by a five-day “detox” trip, which is where Holiday River Expeditions comes in. For those who can’t imagine life beyond today’s endless list of distractions, this top shelf, fully guided adventure promises to deliver the impact of knowing what’s possible when our usual screen time is filled with movement, mind clearing, focused activities, and thoughtful conversations with a like-minded community – all in amazing places,” states NewCo founder Bettina Slusar.

NewCo picked Holiday River Expeditions to operate the rive trip portion of their program based on a prior experience Slusar had with them.  “Bettina and her family had done many trips with Holiday through The Sierra Club Outings program we help outfit.  When she started NewCo she already knew we provided a quality experience on the river and felt it would be the perfect fit for her plans at NewCo,” added Johnson.

NewCo’s trips with Holiday this season will be in May, June, and October. Groups meet in Grand Junction, Colorado, and depart shortly after to float the Colorado River from Loma to Cisco through Ruby, Horse Thief, and Westwater Canyons. NewCo leaders will facilitate each day, using this four-day/three-night trip to get participants out of their habitual environment and into the quiet zone of pristine wilderness where innovative and transformational thinking can occur.

Often referred to as a “mini” Grand Canyon, Westwater combines the excitement of whitewater with the serenity of calm water sections that feature towering walls and winding side canyons. Rapids such as Funnel Falls, Skull, Sock-It-To-Me, and Last Chance await. As do Great Blue Heron, bald eagles, and river otters. Starting in Colorado and ending in Utah, Westwater is the perfect river trip for beginners and seasoned river runners alike. Holiday River Expeditions offers one, two, and three-day trips from May through September. See:

About Holiday River Expeditions

Holiday River Expeditions began in 1966 when Dee Holladay and his wife Sue took the plunge to become river outfitters. Due to its respect for the lands, rivers, guests, and employees, the family-owned and operated company has grown exponentially. Each of its guides is professionally trained in first aid and river safety, and with over 47 years of experience, the company provides guests the opportunity to explore the nation’s wild lands safely and securely. Holiday River Expeditions has a philosophy to protect the environment through education and conservation, and as such, uses oar-powered and paddle rafts exclusively.


For more information, availability, reservations or a copy of the 2014 catalog please call 800-624-6323, Email:, or log onto:


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Media Contacts for additional information, interviews and photos:

John Wood, President of Holiday Expeditions



Dave Wiggins, Widness & Wiggins PR



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